Cleaner production is being increasingly accepted around the world, primarily due to its marketing by the
UN, and also due to its “friendly” connotations to industry. The focus is on production, and on doing better,
not on creating no pollution at all. In my experience, most executives like “CP” better than “pollution
prevention” because of these reasons. Unfortunately, it is still hard to get management attention using the
phrase cleaner production because it implies an environmental motivation rather than a purely profit motivation.
Nonetheless, CP is being promoted globally by the UN and is likely to become the phrase of choice
in conversation with industry.