1. Customer Markets ± Existing and prospective customers as well as intermediaries.
2. Referral Markets ± Existing Customers who recommend to other prospects, and referral sources or multipliers such as doctors who refer patients to a hospital
3. Influence Markets ± Government, consumer groups, business press and financial analysts.
4. Recruitment Markets ± For attracting the right employees to the organization
5. Supplier Markets ± Suppliers of raw materials, components, services etc.
6. Internal Markets ± The organization including internal departments and staff