Chilean Fruit Exporters Association (Asoex) has signed an agreement with e-commerce giant Alibaba to drive sales of Chilean fresh fruit in China via its online platforms during the 2015/16 campaign.
The agreement, which was signed on Tuesday (13 October) at a Global Shopping Festival held in Hangzhou, home to Alibaba’s headquarters, will kick off with promotions for Chilean cherries and blueberries.
The Chilean promotion will launch on China’s Singles’ Day Festival on 11 November. The event is a celebration for singletons, or ‘bare sticks’, symbolised by the four number ones in the date of 11 November - 11/11. Alibaba adopted Singles’ Day in 2009 to promote a massive annual online sales promotion and it has rapidly become a hit, with the e-commerce giant managing to pull in sales worth US$9.3bn in 2014.