A health-belief disconfirmation model
Studies on health behavior have shown that consumers form their own beliefs on what is and is not healthful and their attitudes toward preventive health measures are guided by these beliefs. Because consumers generally lack medical knowledge health beliefs are normally grounded on non-scientific accunts such as individual experiences socialization personality gestation and values rather. Consequently consumer beliefs on what is healthful differ considerably from medical assessnents and for each person. Assuming that health beliefs from quasi-expectations of tourists appraising health benefits of destinations can be framed as an application of the expectation disconfirmation theory of satsfaction. The term quasi-expectations is used because how explicitly or coherent consumer expectations are formed by health beliefs is inconsequential.