KUVO also solicited "partnerships" With local retailers whose stores KUVO mem¬bers were likely to patronize. These businesses offered discounts to KUVO members. Recently, KUVO teamed up with the Wild Oats natural food store to promote its new location. In the Oasis Member Newsletter, the store publicly thanked KUVO for mak¬ing its grand opening a smash. Such arrangements served as an effective vehicle for exposing KUVO to the public. KUVO also teamed up with local jazz clubs to promote both itself and the club through remote broadcasts.