In the only interview he ever gave, to La Stampa,Michele Ferrero did not once remove his sunglasses.This was not just to shield his weak eyes,but to conceal him self.Modesty was a habit. People sometimes called him a genius;he would turn the question gently back on then by saying that,yes, his second name was indeed Eugenio,and his mother liked to call him that; but he was glad to be simple Michel,the boy with the thick Piedmontese accent whose life had come to revolve round the famers of the Alta Langa and their abundant, delectable hazelnut crop.