If you cannot follow in the footsteps of the Four Seasons Hotels by ensuring all your guests needs are fulfilled at any cost, then at least try to make sure that guests requests are fulfilled as much as possible. This is the pledge you agreed to by labeling yourself as a hotel. A place of hospitality. One of the most impressive incidents in customer service I experienced at a hotel was when they actually removed the threshold plate at the main door so I could get my wheelchair through it. Usually you will find that every problem has a solution and it's just a matter of taking that extra time to sit down and have a good think about it. Think outside of the box a little and you'll be amazed at all the little ways you can make someone's stay so much more special. And special adds to your bottom line.
Adopt a 'nothing is impossible' attitude with your hotel staff so that your customer service skills outshine.