The secret to continued growth and stability for the past two decades has been Colgate's ability to move its brands offshore lo Latin America. Europe and Asia. In the past, Colgate divided the world into geographic regions Latin American, Europe, Asia, and North America. Each region had its own information systems. As long as the regions did not need to share resources or information, this patchwork system worked. more or less. This all changed as global operations book more integrated and senior management needed to oversee and coordinate these operations more closely.