p&g's strategic position weakens
with revenues of $85 billion and business in over
180 countries, procter & Gamble (p&g) is a global
leader brands include lvory soap, tide detergent,
Crest toothpaste, lams pet food, and Pampers diapers.
Among its many offerings, p&g has 22 consumer
brands in its lineup that each achieve over
$1 billion in annual sales. p&g's iconic brands are
a result of a clearly formulated and effectively implemented
business strategy. the company pursues a
differentiation strategy and attempts to create higher
perceived value for its customer than its competitors