The ‘Nothing brings you closer’ campaign has been developed to fight prejudice on promotional products and provide clarity about promotional products being effective business builders. Promotional products deserve a fair share in the marketing mix of any company. Any marketing campaign will benefit from promotional items that stay close to the receiver and remind them of the company they received it from. This campaign will strengthen our industry’s’ voice at the customers’ table and will reconfirm the power of promotional products. Increase the professionalism of the industry by learning courses
The European industry for promotional products needs to professionalize further. With learning courses, the national trade associations are able to provide their participants qualified education to raise the level of professionalism. Participants will have a good insight in the importance and use of promotional products, how to handle complex orders and procurement, to know the important legal constraints, judge purchase and selling conditions, gain knowledge about materials and how to use, know the possibilities of ennobling products, can name the environmental aspects of quality control, the measures for controlling quality and an overview of durable production and CSR.