You’ve seen it in movies before or read about it in fairy tales, when the payphone inside that adorable pink telephone booth rings, you answer and say the magic word - "Hello! Yes", a hidden door opens and voilà you're in Alice world.
So the moral of the story: when the phone inside that telephone booth rings, be brave enough to pick it up and you’ll get rewarded.
Benefit Cosmetics placed their Temptation Telephone in Central London for one day only. Those who are bold enough to answer were rewarded with a once in a life time experience "Ten minutes of fame!" Well, you know sometimes ten minutes is all you need to have that exceptional kind of fun, yeah?
A hidden door opened in front of those who picked up the phone and said - Hello - and a girl appeared out of nowhere to lead them into an underground stairway, before handing them over to a couple of professional makeup artists for a makeover session. After the makeover, they were brought on stage at one of London's most iconic venues, Café de Paris, where they got to sing the Whitney Houston classic "I Wanna Dance With Somebody" in front of a packed house and accompanied by a live band. How cool is that?