The purpose of this empirical research is to identify the key success factors engrained in
the new product development (NPD) practices of companies that belong to the Italian sport shoe
cluster of Montebelluna
Findings – Three macro factors have a positive influence on new product success: extended team
approach (also cross-company); customer orientation; and the use of advanced ICTs for new product
development.
Research limitations/implications – Further investigation is needed on the role of networking
with suppliers in new product development.