Demand for fish is projected to grow at more than 5 percent. Given that about half of India’s fish is sourced from the sea, meeting this demand will require fish supplies from freshwater sources such as lakes, rivers, ponds, and fish farms to grow by about 10 percent per year. In business language, freshwater fish demand constitutes a “booming market.” The single agricultural subsector that will deliver the greatest increase in farm-gate income is milk.