he largest market in South Korea, the Dongdaemun Market, is located in Seoul. Myeongdong is a shopping and entertainment area in downtown Seoul with mid- to high-end stores, fashion boutiques and international brand outlets. The nearby Namdaemun Market, named after the Namdaemun Gate, is the oldest continually running market in Seoul. Sinchon is a shopping area that caters mainly to a younger and university student crowd.