The study first investigated whether evidence from previous research on consumer attitudes towards text message from companies persisted in the smart phone era. Table 1 summarises responses to some general questions regarding attitudes to text messages. It shows that respondents strongly agreed that their mobile handsets were primarily for personal use and that mobile contact from companies was annoying and intrusive. 97.4% of respondents strongly agreed or tended to agree that they would prefer mobile contact from friends rather than companies and87.2% either strongly agreed or tended to agree that they considered most texts from companies to be annoying. 90.4% either strongly agreed or tended to agree that they would delete or ignore texts from companies and 82.5% either strongly agreed or tended to agree that they would prefer their mobile phone to be for personal use only. Despite the transition to smart phones, these findings are consistent with those of earlier studies that suggested that consumers regard SMS marketing as an invasion of their privacy (Samantaet al., 2009) and studies by Monk et al. (2004) and Muk (2007)that indicate that consumers are very wary of companies contacting them via their handsets.