Firstly, business news is important in runing business because it helps creating a good image of an organization. Good image is an important thing that helps the organization looks good in customers's eyes. If organization can have good or positive business news, it leads to the confidentce of the customers and they will be brand loyalty of the organization. When customers are confident in the company, the organization will gain profit more. For example, Brcez which is the brand of Uniliver company arranged the projects about building Breez's playgrounds to support learning outside classroom for Thai children. It makes Breez can create good image in brand and organization to customers.