Pepsi has recently unveiled a new dumbbell bottle design for Pepsi Light, which is what Diet Pepsi is known as in many non-U.S. countries. While few details surrounding the unique bottle have been disclosed, the beverage company is attempting to promote a healthy lifestyle by implementing the dumbbell design.
The standard two liter bottle also doubles as a two kilogram dumbbell that — for all intents and purposes — could be used as an exercise tool. In a coinciding advertisement, the company revealed that the new bottle design “makes Pepsi useful in a fit way of life.”
While it would no doubt be odd to see people using these bottles while working out, do you think Pepsi actually has something impactful here?
In addition, last month Pepsi revealed a Japanese-exclusive Cherry Blossom flavor.