Ultimately, user privacy is the end goal in applying the standards to
mobile device app development. User privacy assurance stems from the
standard tenets of information assurance — confidentiality, integrity,
and availability. It is questionable as to whether user privacy is an
item that is approached with the same vigor applied to the functionality
of an app along with its user experience, an aspect that is used to judge
all apps by. The manner in which an app is delivered and experienced is,
after all, the most important aspect of mobility