Investments in the Firm's Future reflects the willingness of the executive team to spend investment funds and current revenues on future business opportunities. They are necessary but risky. In the short-term, these expenditures may cause large negative contributions. In the long-term, these investments are absolutely necessary if the firm is to be competitive. Thus, there is a need to balance the loss of stockholders' equity against investments which could create even greater returns for the investors in the future. The score is always greater or equal to 1.0 and a good score would be greater than 3.0.