From freedom of choice to freedom of expression, "Choice is like oxygen to them" (pg 34)
"The Internet has given them the freedom to choose what to buy, where to work, when to do things like buy a book or talk to friends and even who they want to be" (pg 75)
Choice is not confusing, the Internet is used to make informed decisions about what to buy, where to go, how to get there. They expect the freedom to choose where and when to work, and not be constrained by office hours.