Avon entered the Chinese market in 1990. But legal changes in 1998 forced Avon to sell only through physical stores called Beauty Boutiques. The company received China’s first license for direct selling in 2006. Avon purchased Silpada, a direct seller of silver jewelry, in 2010 for $650 million. Brazil is the company’s largest market, passing the USA in 2010. Avon closed its Atlanta distribution center in 2013 and is closing its Pasadena distribution center in 2014. Avon’s revenue dropped 5 percent to $10.72 billion in 2012.