. This is a country where networking is important since it broadens your base of personnel who might have a connection you need.
. As with many Latin cultures, Venezuelans are risk averse, which makes it important that they know and trust the people with whom they do business.
. Venezuelans prefer face-to-face meetings to doing business by telephone or in writing, which are seen as too impersonal. It takes time to develop relationships.
. Appearances matter to Venezuelans. Dress well and try to stay in a reputable hotel.
. Senior positions in business are predominately held by the upper class, so it is important that you pay attention to the hierarchy and show appropriate deference and respect to those in positions of authority.