An FMCG product was sold through two different kinds of display
units, one ready-made display pallet and one alternative display unit.
Unit A was a half-sized standard Euro pallet (400 by 600 millimetres)
delivered directly to the display area. Only the cover had to be
removed, and it was then used as part of the display. Unit B also had all
material delivered on the pallet. However, the delivery had to be
dismantled and then erected at the point of display