CRM can also be an important reporting tool. For example, you can use it to:
• Generate revenue projections for a product, a sales rep, and your company as a whole
• Tie revenue to a marketing campaign
• Pull up lists of leads and activities by sales rep
• View the number of leads you have at each step in your sales process
• Track your progress against your goals
• Manage marketing campaigns
• Capture leads from your website
• Minimize the time your team spends creating manual sales & activity reports