For 75 years, Finland’s government has been providing pregnant women with a gift box. It contains a basic baby’s kit including clothes, diapers, and toys. Besides, a box can be used even as an infant bed. Mothers can make a choice between a baby’s box and cash in the amount of €140. However, 95% of mothers opt for a gift box because its contents are much more expensive. Originally, a baby’s box was aimed at low income families. But it was made available to all parents in 1949. Since then, a baby’s box has been considered a status symbol of motherhood. Moreover, it is viewed as a symbol of equality as all Finnish babies have equal rights just after they are born regardless of their social origin.