6.4. Marketing Intermediaries
6.4.1. Supply Chain
A supply chain is developed to visualize the chain of distribution. Because this is the beginning phase of a new market we chose to focus on two distribution channels in the first year: online and retail liquor stores.
7
6.4.2. Wholesaler
An important link in the distribution channel is the wholesaler which also operates as the importer in this case. They will be responsible for the distribution throughout Chin