I have included examples of other advertisements I found for Starbucks that I believe also portray the appeal to individualism. In searching for ads online, I had an important reflection. I realized that one hardly sees advertisements for Starbucks outside of their store. I have not seen them on billboards or on TV but rarely. Then, it hit me. Starbucks advertises through their customers. Whenever I walk across campus holding my Starbucks cup I am literally a walking advertisement. It is truly an ingenious idea and one that is quite effective. After all, is it not seeing someone else with a Starbucks in hand that often makes me want to go get one as well? Starbucks doesn't need to advertise as much as other companies because their customers promote their product enough that it isn't necessary for them to spend the money. In this regard, when Starbucks is promoting YOU, they are essentially promoting themselves.