t designs, licenses and produces products focusing on the cute segment of Japanese popular culture. Their products include stationery, school supplies, gifts and accessories that are sold worldwide and at specialty brand retail stores in Japan. Sanrio's best known character is Hello Kitty, a white cat with red bow and no visible mouth, one of the most successful marketing brands in the world.[5]
Besides selling character goods, Sanrio takes part in movie production and publishing. They own the rights to both the Peanuts and Mr. Men characters in Japan. Their animatronics branch, called Kokoro Company, Ltd. ("Kokoro" being Japanese for "heart"), is best known for the Actroid android. They participate in the fast food industry, running a franchise of KFC in Saitama.