In 2008, calf prices struggled topping the price scale at around $95/cwt for 7- weight and $110/cwt for 5 weight calves. At that time, production cost weighed on the pockets of most producers and thinking ‘outside the box’ brought new meaning. This ‘outside the box’ thinking made producers look at ways of reducing yearly production cost by adjusting winter feeding strategies with alternative feeds or by-products, utilizing alternative feeding systems and extending the grazing season. The topic of “cow size” received some attention during that time and recent data throughout the U.S. had reported large variations in cow size within a herd with little differences in offspring performance (McMurry, 2009). There are a number of factors that control cow efficiency unlike feeding feeder calves in a feedlot, such as feed/forage composition, feed delivery or grazing method, feeding or grazing environment, breed, age, genetics, stage of reproduction, and weather. Controlling these factors is almost impossible; however, some of these factors are controllable in the cow herd and in fact are part of the reason why cow size has