oMPANY YAHoo! INC. (Yahoo!) order to regain cus- FEBRuARY 05, 2006, u s. BASED INTERNET "Panama" in model called moved all its advertisers to a new ranking and ranking would rank advertisements based the highest bid on search key words by the advertiser and the number of Industry analysts opined with the new a better to challenge Google. Panama received analyst at reviews from the customers and the advertisers. According to Marianne rates Susquehanna Financial Group ..The early feedback on Panama is Click-through strong. are than expected. Panama, Yahoo! had ounced that it was re- In December 2006. prior to the launch of ann found itself organizing the company. The became necessary as Yahoo! the most visited to enough revenues from search-related advertising despite being in total online Web site on the internet. Between July 2005 and July 2006. Yahoo!'s share 1 for share of searches in the United States went down from 30.5% to 28.8% Exhibit searches by engine in July 2005 and July 2006) Website www.ieindia camelot reproduced in form written the pub- copyright bolder, for Management Research Reprint permission is solely granted by edited for versions this copyright holder Center for Managment Research (ICMR) This case was Edition The bolder is solely responsible for case content. another publisher the case translation any form of electronics or other media or sold any form of partnershi violation bas granted am additional written reprint permission. 13-1