The results of study indicate that transaction-specific satisfaction in the shopping experience shows the greatest effect on tourist loyalty toward an integrated resort (total effect = 0.266). Therefore,marketing managers of integrated resorts should promote theirunique shopping experiences in order to attract new customers orretain existing ones. They can invite more global luxury brand com-panies to open their retail shops in their integrated resorts in orderto provide a wide variety of stores and offer bestselling brands.This can be supported with other shopping inducements such aspromotional activities such as lucky draws.