You know that you 're doing something big when your company name becomes a verb . Ask Xerox . In 1959 they created plain paper copy machine . It was one of the most successful - age ts ever . The company name Xerox grew into a verb that means " to copy , as in " Bob , can you Xerox this for me ? " Around 50 years later , the same thing happened to Google . Their company name grew into a verb that means " to do an internet search . " Now everyone and their grandma knows what it means to Google it .