In such a customer-oriented era, travel agencies can no longer remain the strategies in
product orientation; instead, they are required to precisely segment customer preference,
find out the potential demands of customers, and further promote acceptable tourism
products. The earnings and the development of travel agencies are tightly connected with
providing customers with demanded products. In this case, the competitive model for
travel agencies will be adjusted from product-centered to customer demand-centered
strategies. However, it has become an urgent issue for travel agencies to customize
tourism products for successfully integrating front and post operations and deeply
understanding the meaning and the application of Customer Relationship Management
(CRM).
In such a customer-oriented era, travel agencies can no longer remain the strategies in
product orientation; instead, they are required to precisely segment customer preference,
find out the potential demands of customers, and further promote acceptable tourism
products. The earnings and the development of travel agencies are tightly connected with
providing customers with demanded products. In this case, the competitive model for
travel agencies will be adjusted from product-centered to customer demand-centered
strategies. However, it has become an urgent issue for travel agencies to customize
tourism products for successfully integrating front and post operations and deeply
understanding the meaning and the application of Customer Relationship Management
(CRM).
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