CASE 4 KUVO RADIO
Joan Winn, University of Denver Christina L. Montez, University of Denver
Florence Hernandez-Ramos, KUVO radio’s president and CEO, reflected on the Hispanic-owned jazz radio station with pride. For over 10 years the station had broadcast up to 23 ½ hours of classic jazz every day of every week. Special weekend programming included blues, Latin jazz, tejano, salsa, Native American rhythms, and a Brazilian fantasy. (See Exhibits 1 and 2 for a terminology list and the programming schedule.) These sounds were peppered with hourly National Public Radio (NPR) news and information, and book reviews by local authors and bookstore owners. Hernandez-Ramos believed that KUVO’s unique programming mix justified its tag line “Oasis in the City,” a refreshing escape from the rock and country commercial radio stations