The social constructionist perspective
The social constructionist orientation in organizational discourse places discourse at the centre of sensemaking (Weick, 1995) and the ongoing social creation of reality. According to Mumby and Clair (1997, p. 181):
Organizations exist only as far as their members create them through discourse. This is not to claim that organizations are ‘nothing but’ discourse, but rather that discourse is the principal means by which organization members create a coherent social reality that frames their sense of who they are.