2.2 What is the Purpose of a Webpage?
The purpose of a page is the reason or reasons why the page was created. Every page on the Internet is created for a
purpose, or for multiple purposes. Most pages are created to be helpful for users. Some pages are created merely to
make money, with little or no effort to help users. Some pages are even created to cause harm to users. The first step
in understanding a page is figuring out its purpose.
Why is it important to determine the purpose of the page for PQ rating?
• The goal of PQ rating is to determine how well a page achieves its purpose. In order to assign a rating, you
must understand the purpose of the page and sometimes the website.
• We have very different standards for different types of pages. By understanding the purpose of the page,
you'll better understand what criteria are important to consider when evaluating that particular page.
• Websites and pages should be created to help users. Websites and pages which are created with intent to
harm users, deceive users, or make money with no attempt to help users, will receive a very low PQ rating.
More on this later.