1. Despair: Imagine if on almost every issue important to you over the last eight years you’re watching the other side win. The President and pop culture are celebrating and it feels to you like the world is collapsing (think gay marriage and socialized medicine). Joe Trippi first pointed this out to me. It is hard to underestimate the anger of the Republican primary voter. This piece is very good on the subject: “The dark depths of conservative despair” by Paul Waldman in The Week.