Perception varies across each city since buyers are in different stages of the consumer buying
decision process. For example, “Many people [in Bangalore] still clean their teeth with
traditional products like Neem twigs, salt, ash, tobacco or other herbal ingredients” (Ludhiana
28). Other cultures have progressed in the buying decision, and have recognized the problem of
poor oral hygiene. As a result, they have investigated relevant information to evaluate the
alternatives prevalent with different brands of toothpaste.