Sometimes it's the slogan the doesn't work. No company knows this better than Pepsi-Cola,with it's "Come alive with Pepsi!" campaign. The campaign was so successful in the United States, Pepsi translated its slogan literally for its international campaign. As it turned out,the translations weren't quite right. Pepsi was pleading with Germans to "come out of the grave" and telling the Chinese that "Pepsi brings you ancestors back from the grave."