In late 2000, Yahoo faced several problems owing to the internal rivalry between President
Jeffrey Mallet and CEO Timothy A Koogle (KoogIe).lts troubles were compounded by the fact
that the company bad grown complacent and did not adapt to the rapidly changing business environment.
Yahoo! was heavily dependent on the advertising revenues generated through dotcoms.
Once the dotcoms began going out of business, Yahoo ad revenues declined sharply.