McDonalds: Supply Chain Management
The primary objective of supply chain managementis to fulfill customer demandsthrough the most efficient use of resources, including distributioncapacity,inventoryand labor.
SUPPLY CHAIN IN MC DONALDS INDIA…….
In a fast food business, supply chain is of highest importance. It helps inminimizing cost, cut down the delivery time, improve the profits and at the sametime maintain the highest standards.The importance of supply chain can be understood by the fact that before settingup their first restaurant in India, mc donalds infused around Rs. 400 crores in thesupply and delivery chain.Mc donalds india source all its products and its raw materials from India only. Mcdonalds develops local businesses that supply them the products and that too of highest standards. Today mc donalds have around 38 suppliers and that too onthe long term basis.
MC DONALDS DISTRIBUTION CENTRES……
•
Noida and kalamboli(Mumbai)……………..1996
•
Bengaluru……………………………………..2004
•
Kolkata…………………………………………20071
st
distribution agreement was done by Radhakrishana group, a group engagedin food business in the year 1993 and it was their 1
st
distribution centre.
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