Litigations challenging the IP rights of companies within the technology industry were frequent, and as Google expanded its business, it had experienced more claims against it. Companies had filed trademark infringements against Google, usually over advertisements.
Companies have also filed claims against Google for copyright infringement on the features
of its website and its products. Examples include the class action settlement with the Authors Guild and the Association of the American Publishers, which will end up costing the company. In addition, some of Google’s products have been attacked for patent infringements, for which Google could be required to pay damages or licensing fees. Patent infringement settlements would lead to higher costs and prevent the ability of Google to produce certain services or products, leading to lost profits.