Do you conduct market surveys on a regular basis?
Do you collect and evaluate information on competitors?
Do you investigate and apply trends within your or other branches?
Are your customer's requirements really known to you?
Do you have a customer segmentation available?
Do you offer customized service products?
Do you have an active and market driven price management?
Do you promote services in particular?
Are customer benefits defined and known?
Do you conduct customer target group management?
Is the service portfolio communicated externally?
Is the service portfolio communicated internally?
Is the added value of service communicated externally?
Do you have a marketing plan for services?
Are (potentially competing) traders and their business model known?