In early 2000, mattresses manufacturers depended on hundreds of dealers, of which about 20 were large dealers (LDs) and the rest were small dealers (SDs) LDs had showrooms in popular shopping malls. LDs such as Robinson, OG and METRO retailed a large variety of consumer products including mattresses while LDs like Novena and COURTS specialised in home and office furnishing products. The SDs were spread thoughout the HDB heartland of Singapore, and sold mattresses and furniture to households in these public housing estates