Execution of the Kano interviews
In order to reach as many potential interviewees as possible and thus create the
required conditions for generating objective survey results, threads were opened in
several cutlery-affine internet forums which drew attention to the questionnaire and
led potential interviewees to an embedded link in the corresponding internet page hich led directly to the questionnaire. In this way, 40,000 people were made aware of
the Kano interview regarding requirements made on cutlery.