That summer, former band member Einar Örn and Eldon formed the arts collective Smekkleysa ("Bad Taste" in Icelandic), created with the intention of being both a record label and book publishing company.[3][45] Various friends, namely Melax and Sigtryggur from Kukl, along with Bragi Ólafsson and Friðrik Erlingson from Purrkur Pillnikk, joined the group and a band coalesced in the collective solely to make money.[45] They were initially called Þukl, but they were advertised as Kukl (the name of the previous band). At a later concert supporting Icelandic band Stuðmenn (managed by Einar Örn) they addressed themselves as Sykurmolarnir ("The Sugarcubes" in Icelandic).