Over 80% of EZAKI GLICO’s overseas sales occur in Asia, mainly of 'Pocky' and
'PRETZ', originally from Japan and now growing to become global brands. The core
target is wealthy middle-class children, particularly female high-school and university
students, and cultural marketing with a soft value focus, featuring the target
audience's favorite pop culture has been employed to successful effect. Among
EZAKI GLICO’s Asian operations, Thai and Chinese operations have a longer history
and are becoming the two main sales pillars. In Thailand, sales areas are spreading
from urban districts like Bangkok to rural districts, and even to neighboring countries
like Indonesia and Vietnam. In China, sales development has been scaled up from
key regions, including coastal areas, to large cities across the nation.