Price:
Price is a very important tools which identifies how reliable and qualitative a product is.when a customer is buying some thing He/she first draw in his/her own mind of what the product is worth of.If the price of a product is very low customer think quality is being promised.price should really ‘reflect brand and its integrity.Mcdonald’s products are classified in two categories,BA (Branded affordability) and BCV (Branded Core Value products)an example of BA is McAllo tikka and chicken Mcgrill burgers which cost consumer 20-30 rupees.BCV products mainly include McVeggie and McChicken Burgers that cost 50-60 indian rupees.