CREATIVE MARKETING AND COMMUNICATIONS
Creative Marketing and Communications focuses on the development and execution of communication initiatives that convey the Coach brand image and positioning. Creative Services is our internal creative agency that designs, develops, and produces global advertising and marketing collateral. Press Relations plans and executes innovative communication strategies including editorial coverage with global fashion media and brand-enhancing events to elevate Coach’s brand cachet.
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CUSTOMER EXPERIENCE
Our Customer Experience team ensures Coach delivers best-in-class service and seamless experiences consistently across all global consumer touch points—in store, online, and within our call centers. Through a deep understanding of our customers and their preferences around the world, the team defines and refines Coach’s customer experience standards and delivers the capabilities, processes, technology, and metrics to drive and measure results.