Responsiveness
The quality of support customers receive when faced with questions or running into problems, and the speed with which this support is provided, largely determine customer evaluations of post transaction services. Customer support is also appreciated during the pre-transaction stage, particularly for online services: the online customer is relatively powerless in enforcing help, having to rely on the willingness of the firm to provide support. The faster and more accurately a provider responds to requests, the better the service will be evaluated. We therefore expect: